Descripción
(Karim, J. A., Rahman, S. A., & Kumar, M., 2012)
Referencia
Karim, J. A., Rahman, S. A., & Kumar, M. (2012). Examining the relationship between visual merchandising and apparel impulse buying among young Malaysian consumers. Taylor´s Business Review, 2(2), 101-113. www.taylors.edu.my/tbr/journal/