Artículos académicos

Centro de Estudios Empresariales

The grounded theory approach to brand purpose equity drivers:the practitioner’s perspective

Autoría: Flavia Braga Chinelato

When gender is more likely to predict pay via self-enhancement values and working hours: The role of country’s level of gender inequality

Autoría: Claudia Holtschlag

Social Distance, Ethics, and Engagement with Social Networks: How Do They Interact?

Autoría: Flavia Braga Chinelato

Exploring the Potential of Open Innovation for Co-Creation in Entrepreneurship: A Systematic Literature Review

Autoría: May Portuguez Castro

Why is sharing not enough for brands in video ads? A study about commercial video ads’ value drivers

Autoría: Flavia Braga Chinelato

Investigation of the Effects of Knowledge Management on Organizational Performance Through Human Resource Management as Mediator

Autoría: Mohammad Khalilzadeh

A new method for solving the mobile payment scheduling problem using harris hawks optimization algorithm during the Covid-19 pandemic

Autoría: Mohammad Khalilzadeh

Training needs for successful businesswomen: A narrative analysis of stories of women entrepreneurs

Autoría: May Portuguez Castro

Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM

Autoría: Flavia Braga Chinelato

Bringing managers closer to papers: Measuring the relevance of business and management research

Autoría: Carlos Manuel Vilchez-Román

Consecuencias pasivas del odio a la marca: El papel mediador de la evasión de marca

Autoría: Flavia Braga Chinelato

Dilemas de propietario fundador en un mercado emergente: Desde industrial Andina S.A. hasta estaciones de servicios NSG

Autoría: Katherina Verónica María Kuschel Rietzsch

Artículos académicos

The grounded theory approach to brand purpose equity drivers:the practitioner’s perspective

When gender is more likely to predict pay via self-enhancement values and working hours: The role of country’s level of gender inequality

Social Distance, Ethics, and Engagement with Social Networks: How Do They Interact?

Exploring the Potential of Open Innovation for Co-Creation in Entrepreneurship: A Systematic Literature Review

Why is sharing not enough for brands in video ads? A study about commercial video ads’ value drivers

Investigation of the Effects of Knowledge Management on Organizational Performance Through Human Resource Management as Mediator

A new method for solving the mobile payment scheduling problem using harris hawks optimization algorithm during the Covid-19 pandemic

Training needs for successful businesswomen: A narrative analysis of stories of women entrepreneurs

Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM

Bringing managers closer to papers: Measuring the relevance of business and management research

Consecuencias pasivas del odio a la marca: El papel mediador de la evasión de marca

Dilemas de propietario fundador en un mercado emergente: Desde industrial Andina S.A. hasta estaciones de servicios NSG

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