Absurdity in print advertising: Its impact on brand name recall and alcohol warning label recall

Descripción

(Arias, L., 2012)

Referencia

Arias, L. (2012). Absurdity in print advertising: Its impact on brand name recall and alcohol warning label recall. The Journal of American Academy of Business- Cambridge, 17(2), 78-83. http://www.jaabc.com/jaabcv18n2preview.html