This study explores the intersection of gender and social responsibility (SR) within microentrepreneurship in the tourism sector of Peru. It examines how male and female entrepreneurs perceive and implement SR, particularly during times of crisis, across its economic, social, and environmental dimensions.
This exploratory research adopts a quantitative approach. The authors collected and analysed surveys administered to participants from the tourism sector, all of whom were micro-entrepreneurs enrolled in a tourism training programme. The key findings indicate that social responsibility was considered important despite the challenges faced, and that SR activities contributed positively to businesses and the local environment. No significant differences were observed between men and women in their approach to SR. This study contributes to expanding the existing body of knowledge on SR in times of crisis in the tourism
industry, through a gender lens and within a Latin American context.
