Navigating Uncertainty: Agility, Data, and Sustainability as Drivers of Business Resilience

This study examines how businesses manage uncertainty through a combination of emerging technologies, organizational agility, and sustainability practices. Using an integrative literature review and case studies across global regions, the research identifies strategies that enhance decision-making and resilience in volatile environments. The study draws on Dynamic Capabilities Theory and Organisational Information Processing Theory to analyze how companies leverage Big Data, Artificial Intelligence (AI), and Blockchain to navigate uncertainty while ensuring ethical standards. Key findings suggest that firms that adopt flexible organizational structures and sustainable technologies are better positioned to mitigate risks and maintain a competitive edge. Ethical considerations, such as managing algorithmic biases and data privacy, are highlighted as essential for the responsible adoption of these technologies. The study concludes that integrating agility, advanced data analytics, and sustainability not only enhances organizational resilience but also offers long-term strategic advantages. The research provides practical recommendations for business leaders and proposes future research directions focused on SMEs and the ethical implications of digital transformation.