Publicaciones

Centro de Estudios Empresariales

Artículo académico

Comment on: The Impact of Patent Expiry on Drug Prices: A Systematic Literature Review

Artículo académico

The meaning of a brand? an archetypal approach

Centro de Estudios Empresariales

Artículo académico

The effects of customer capital on customer response speed and innovativeness: the mediating role of marketing capability

Centro de Estudios Empresariales

Artículo académico

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

Centro de Estudios Empresariales

Libro e informe técnico

Marketing relacional

Centro de Estudios Empresariales

Libro e informe técnico

Marketing internacional

Centro de Estudios Empresariales

Artículo académico

Sustainability in SMEs: Top management teams behavioral integration as source of innovativeness

Centro de Estudios Empresariales

Artículo académico

Does real options reasoning support or oppose project performance? Empirical evidence from electronic commerce projects

Centro de Estudios Empresariales

Artículo académico

A descriptive study of organizational citizenship behavior in Peruvian companies

Centro de Estudios Empresariales

Artículo académico

My First Employee: An Empirical Investigation

Centro de Estudios Empresariales

Artículo académico

Determinants of the job satisfaction of PhD holders: an analysis by gender, employment sector, and type of satisfaction in Spain

Centro de Estudios Empresariales

Artículo académico

Why the availability of telecommuting matters: The effects of telecommuting on engagement via goal pursuit

Centro de Estudios Empresariales

Centro de Estudios Empresariales

Comment on: The Impact of Patent Expiry on Drug Prices: A Systematic Literature Review

The meaning of a brand? an archetypal approach

The effects of customer capital on customer response speed and innovativeness: the mediating role of marketing capability

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?

Marketing relacional

Marketing internacional

Sustainability in SMEs: Top management teams behavioral integration as source of innovativeness

Does real options reasoning support or oppose project performance? Empirical evidence from electronic commerce projects

A descriptive study of organizational citizenship behavior in Peruvian companies

My First Employee: An Empirical Investigation

Determinants of the job satisfaction of PhD holders: an analysis by gender, employment sector, and type of satisfaction in Spain

Why the availability of telecommuting matters: The effects of telecommuting on engagement via goal pursuit

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